Pinterest Strategies for emerging brands

If you're an emerging brand owner or just starting out, you may be wondering how to use Pinterest for your brand. Our goal with this article is to make sure that you have the right information and tips in order to create a great presence on the platform.

1. Create Rich Pin for your brand content

Rich Pins are a great way to add more information about your pins, such as the price of a product or the time and date of an event. These additional details can help your audience make better purchasing decisions and create a more complete picture of what you're offering.

2. Make sure you use high-quality images

To avoid being penalized for poor-quality images, make sure you use high-definition cameras when taking photos and editing software with great features like layers when editing them.

3. Video Pins. Videos are always a great idea

They are memorable and catchy. Moreover, the information is assimilated more easily and faster through videos. Don’t forget though that Pinterest is not Instagram or YouTube, so don’t give away too much information, because that way, people won’t have reasons to click through your website. 

4. Optimize your Pin Descriptions

You should use your Pins' descriptions to improve your SEO and make your Pins more likely to be discovered. Here are a few things you can do:

• Use keywords that are relevant to the content of your Pin. You can find a list of keywords related to your business on Pinterest's Keyword Suggestions page.

• Be descriptive in both the headline and description. Add context around why someone would want to engage with this Pin.

• Add a call-to-action (CTA) as part of your description so users know what action they should take next (such as visiting another webpage or clicking through directly to an online store).

5. Hashtags

You probably already know how important hashtags are. Moreover, we’re sure you’re already using them in your posts. They enhance your post visibility and help you reach your target audience. Here are a few tips on how to use hashtags properly:

• Use 2-4 relevant hashtags.

• Use specific hashtags and avoid being too general.

• Don’t be spammy and don’t overuse hashtags.

6. Create Boards that are interesting to your followers

Keep in mind that your boards should reflect your brand—and the interests of your followers. If you’re a swimwear brand, for example, the board with the most pins should be all about your collection for sure, but also about travel spots, body positivity, sustainability ecc.

In addition to being interesting to your followers, it’s important that these boards are easy to navigate. Keep il simple and organize your boards with the right titles and selections. Your board names should be descriptive enough that people can easily find what they are looking for—a best practice is using keywords or phrases from the titles of your posts next to the title of the board. For example: "Girls' Beachwear" could be changed into "New + Upcoming Girls' Beachwear Collections." This way, when someone searches "new girls beachwear collections," their search results will include this specific board because it includes all of those words in its title. The same goes for any other keyword-based searches: If someone types in "surfboard," they'll also see this specific board because it contains all three words separately in its name (in addition to being at least one word short).

7. Check out your new followers

We suggest you do that weekly in order to stay in touch with your community. Glance at analytics and follow the most relevant ones. 

8. Repin, repin... and keep repinning!

The second action you can take is to repin. And then repin some more! Repins are a great way to get more exposure and followers, as well as engagement, traffic, and sales. It's like the Energizer bunny of social media marketing: it keeps going and going...and going.

Repinning in different boards has many benefits for emerging brands: it gives you another opportunity to showcase your products or services on Pinterest; it helps spread the word about a special launch, and it helps build relationships with people who may be interested in buying from you down the road.

Now you know all the ins and outs of Pinterest. You’re ready to set up your profile, add boards, create pins and repin!

KEY TOPICS:

1. CREATE RICH PIN FOR YOUR BRAND CONTENT

2. MAKE SURE YOU USE HIGH-QUALITY IMAGES

3. VIDEO PINS. VIDEOS ARE ALWAYS A GREAT IDEA

4. OPTIMIZE YOUR PIN DESCRIPTIONS

5. HASHTAGS

6. CREATE BOARDS THAT ARE INTERESTING TO YOUR FOLLOWERS

7. CHECK OUT YOUR NEW FOLLOWERS

8. REPIN, REPIN... AND KEEP REPINNING!