Cristina Marjinean, founder of Verso Visual

Our “Interview with …” format is back and we decided to start in-house with the founder of Verso Visual, Cristina Marjinean. Find more about how everything began and how to keep growing in a market that changes from year to year.

Q: How did it all begin & what was that light bulb moment when you decided to launch Verso Visual?

A: In the early years of my career, I had the opportunity to meet many talented designers who passionately believed in their vision and wanted to make a difference with their brands. I was always fascinated by their stories, and talking for hours over coffee, they often revealed to me that one of the obstacles in they loomed was the confusion in finding the right digital tools to launch their own e-commerce in an economically sustainable and autonomous way. I wanted to help and since this need was shared by many, one day I thought: "Why not create and offer a service "sewn" specifically for them?" So in 2017 I decided to launch Verso Visual, an independent studio whose team takes shape each time according to the real needs of the client. 

Q: What are your brand values and how do you translate them into your daily operations/creative process?

A: I believe that the real beauty lies in the little nuances that distinguish us. This is why we pay particular attention to the stories behind the launch of a brand and then translate their uniqueness through design.

Q: What was your background before you started?

A: Lucky enough to find my web and digital design passion young, I fueled my curiosity with a Bachelor's and Master's degree at Iulm University in Milan. Launching my career at Vogue Condenast's digital department, I then honed my UX skills in the Milanese agencies, crafting experiences for global brands like Wella, Sky, Feltrinelli, and Moet & Chandon.

Q: Where do you find the inspiration?

A: Working many hours in front of the screens, in my spare time I like immersing myself in nature by discovering new places and cities. In those moments I often focus on small details, from light play to color and texture contrast, and then imagine how I could convey the same feeling and emotion in a web page.

Q: What has been your biggest career highlight with your business to date?

A: Hmmm interesting question...certainly the fact that Verso Visual turned 7 years old this year indicates that what we do is needed and appreciated by our clients. But personally, my greatest satisfaction is when our customers thank me for the trusting relationship that we established that goes beyond a simple work delivery.

Q: And what’s the greatest lesson you’ve learned from your business growth?

A: Working in a field that changes from year to year, it is very important to stay up-to-date and open to new changes. Curiosity is your superpower! You have to keep learning, testing, and iterating like your future depends on it (because it does!)